Software01
Gives you the tool.
You still decide what to build, set it up and run it every week.
We build the product. Then we stay and run it.
Aldine is a studio that builds and runs digital products for creators who already have an audience. We study that audience, build what it needs, and stay on as the operations partner behind it.
$1,000 USDStarting from
Why this matters
Your audience lives on someone else's platform.
Reach can drop overnight, and the sponsorships and collaborations built on it can go with it. Products your audience buys directly, and a list and community you own, keep that relationship in your hands.
Rented
Can disappear
- Platform reach
- Follower counts
- Sponsorships
- Collaborations
Owned
Stays with you
- Your digital product
- Your email list
- Your community
- Your customer data
Four parts. One engagement.
We build and run all four together, because each one depends on the others. Jump to any service below.
01
Digital products
Built around the person using it.
We analyse your audience, decide with you what to build, and use AI to personalise it for each buyer. It can be a simple PDF, an ebook, an online course or an app.
01Audience signalsQuestions, replies, sales
02Product decisionFormat, price, promise
03Personal productA path for each buyer
- 01Audience analysisWhat your audience asks, buys and gets stuck on.
- 02Product strategyFormat, price and promise, decided with you.
- 03Curriculum and contentFrom the buyer's starting point to the result.
- 04PersonalisationAI shapes the product around each buyer.
- 05Build and platformThe PDF, course or app, and where people buy it.
- 06Updates and the next productRevised from what buyers do and ask.
PDFs and ebooksPaid workshopsOnline coursesLive cohortsCertificationsMembershipsAssessmentsApps
What stays with you
You bring the expertise and approve anything with your name on it. We use what you already have before asking you to record more.
The problem, detail and questions
The problem. Most creator products are recorded once and identical for everyone who buys them. Industry research puts completion for a typical online course at around 13 percent, which leaves little to show from a launch and little reason for anyone to buy the next thing.
Why personalised. We think personalisation should be standard now. A buyer who gets an answer built for them has a reason to keep going, and the people who finish are the ones who buy again and tell others.
Experience. The person leading our product work has built this kind of product before, outside the creator market. In a private investment office, a clinical practice and a B2B distributor, the product asked each person something real and returned an answer built for them.
- Does it have to be a course?
- No. It can be a simple PDF, an ebook, a course or an app. We recommend the format your audience's needs point to.
- Will every product be personalised?
- Yes, in a way that suits the format. In a PDF that might be an assessment that sends each reader to the right section. In a course or an app it can mean a different path for each person.
- Can you rebuild a product I already sell?
- Yes. We review the material, buyer questions and sales so far, then agree what to keep and what to rebuild.
Example product
Question 2 of 5
Where does it hurt when you run?
Front of the knee
Outside of the knee
Shin or ankle
Your path so far
Hip strength→Lesson 4→Return to 5km
13%Typical completion for a recorded online course, the same for every buyer.Industry research, published dataset of more than 32,000 courses. Not an Aldine result. Dataset name to add before publishing.
Tool vs partner
AI can produce material fast. We decide what deserves building and make it work as one product.
02
Email and owned audience
Followers become a list you own.
We build the opt-in, fix deliverability and write the emails that keep subscribers hearing from you between launches, each one sent to the people it was written for.
01AttentionSocial, site, customers
02Owned listOpt-in, segments
03Emails that landIn the inbox, read
- 01Lead magnets and opt-insA useful reason to subscribe.
- 02Platform setup or migrationMoved across without losing subscribers.
- 03DeliverabilityAuthenticated, cleaned and out of spam.
- 04Segmentation and personalisationEach group gets what fits them.
- 05Welcome, nurture and newslettersWritten in your voice.
- 06Re-engagement and reportingQuiet subscribers won back, results monthly.
What stays with you
You approve emails that make claims or need your voice. The list, the platform account and the subscriber data stay in your name.
The problem, detail and questions
The problem. A follower count lives on someone else's platform, and your reach changes whenever the platform does. Your email list is the audience you own, but only if the emails reach the inbox and give people a reason to open them.
Not included. This work starts from the attention you already have. Social content and follower growth sit outside the engagement.
Supporting figure. A 54 percent average open rate across a 47,000-subscriber list. Source line to be added from the proof audit.
- Who writes the emails?
- We draft from your content and past emails. You approve anything that needs your judgement or your personal voice.
- My emails go to spam. Can you fix that?
- Usually. We check authentication, list quality and sending patterns first, fix what's causing it, and keep watching placement every month.
- Do you grow my social following?
- No. We turn attention you already have into subscribers.
Illustrative
Your 5-minute IT band routineBecause you told us it's the outside of the knee
Knee painThe planner opens ThursdayEarly access for people on the knee list
LaunchWhat I got wrong about stretchingThis week's newsletter
AllSame offer, sent twice in one week
Open rates. Revenue rose from $9,765 to $11,891, about 22 percent. Klaviyo report from a previous client, not an Aldine creator result.
Tool vs partner
An email platform sends what it's given. We decide who gets what, write it and check what happened.
03
Launches and sales
Nothing launches into silence.
We design the offer and the path to purchase alongside the product, so both are ready on launch day. Paid acquisition comes in when the product's numbers support it.
01Clear offerBuyer, result, price
02Working purchasePage, checkout, access
03Launch and follow-upBefore and after buying
- 01Offer architectureWho it's for, the result, the price, what's next.
- 02Sales pages and funnelsQuestions answered before checkout.
- 03Checkout and accessBuyers know what happens after paying.
- 04Launch campaignsWaitlist, announcement, open and close.
- 05Lifecycle email and upsellsOnboarding, the next offer, renewals.
- 06Paid acquisition and analyticsWhen the economics work, tracked end to end.
What stays with you
You approve the offer, the price and any claim about results. If you work in health, clinical claims stay your responsibility.
The problem, detail and questions
The problem. A good product can still sell poorly when the offer is vague, the sales page leaves questions unanswered or the launch starts the week the cart opens. If a past launch sold less than your audience size suggested, this is the place to look first.
Paid media. The media budget is yours, paid to the platform directly and reported separately from our fee.
Scale test. Monthly spend rose from $14,166 to $41,970 while return on ad spend went from 268 to 310 percent and cost per customer fell from $55.34 to $33.96. Average order value dropped 17.7 percent and customer value dropped 29 percent over the same period. Advertising dashboard for a previous client, three-month window.
- Is paid advertising included?
- Preparing for it is part of the build when the product's economics support it. The media budget is funded by you.
- Do you only sell during launches?
- No. During the run stage we keep the sales page, checkout and emails working between launch windows.
- Do you guarantee sales?
- No. The written recommendation gives a twelve-month revenue range with every assumption shown, and we measure against it from the start.
Illustrative
Running injury plannerLifetime
Member community3 months
Access today✓
Continue to payment
A launch in four moves
- Week 1Waitlist
- Week 3Early access
- Week 4Doors open
- Week 5Follow-up
Previous event funnel, cost per registration
2,718 registrations for a three-day virtual event, weakest campaign shown. Meta Ads Manager, previous client, not an Aldine creator result.
Tool vs partner
A funnel template gives you pages. We connect the offer, checkout and follow-up to the business you run.
04
Community and member care
Members know where to start and why to stay.
When the product includes a cohort, a membership or a community, we run it. Onboarding, the calendar, moderation and agreed support sit with us, and expert questions come to you.
01Member joinsA clear first step
02Space stays activeEvents, support
03Member renewsA reason to stay
- 01Personalised onboardingA first step that fits why they joined.
- 02Content and event calendarSessions, prompts and reminders.
- 03Moderation and supportAccess, billing and platform questions.
- 04Engagement programmesCheck-ins that bring members back.
- 05Retention and renewalsQuiet members flagged before the date.
- 06Community reportingActivity and renewals beside your other numbers.
What stays with you
You decide how often you show up, and you answer the questions that need your expertise or professional judgement.
The problem, detail and questions
The problem. Members leave communities that nobody runs. Someone can pay and still not know where to begin, questions pile up in your inbox, and the space goes quiet between events.
- Does every engagement include a community?
- No. We add it when members, a cohort or a certification are part of the product.
- Which platform do you use?
- Whichever suits the product. Circle, Skool and Kajabi communities all work, and we use yours if it fits.
- Can this work for a small community?
- Yes. The work follows what members pay for and how often you want to be present.
Illustrative
A
Aldine teamMon
Welcome to the six new members. Start with the pinned lesson.
J
JamesTue
Can I join Thursday's session if I missed the first?
A
Aldine teamTue
Yes. The recording is in the library.
M
MayaWed
Rest a stress fracture or keep cross-training?
Sent to the creatorA new member's first week
- Day 1Welcome and one first action
- Day 3Access question answered
- Day 5Reminder for the live session
- Day 7Check-in if they haven't logged in
Illustrative rhythm, not a client record.
Tool vs partner
A community platform gives you the space. We do the weekly work that fills it.
The work gets delegated. The operation stays with you.
One freelancer sends the emails, another looks after the community, and a stack of tools holds it together. When emails land in spam or members drift away, it comes back to you.
Separate freelancers02
Complete assigned tasks.
You still own the plan, the handoffs and whether it all works together.
Aldine03
Your operations partner.
We run the pieces together and stay accountable for how they work. You keep the calls only you can make.
The bar under each option shows how much of the weekly work still lands on you.
Map it, build it, then run it.
Every engagement follows the same three stages. The first has no separate fee and tells you what we would build before you commit to anything.
Map.
30-minute call, written plan in 2 business days
Map the operation
Your audience, how you earn today and what you've tried. The plan names the product we'd test and a twelve-month revenue range, every assumption shown.
No separate fee
Build.
11 weeks
Build the missing systems
Two weeks of research, positioning and the offer. Nine weeks building the product, email, community, checkout and launch plan.
Scoped to your product
Run.
From launch, 6-month minimum
Run and improve them
We operate weekly and send a monthly report on what customers did and what we're changing because of it.
Starting from $1,000 USD
Research, wk 1–2
Build, wk 3–11
Run, 6 months +
Week 1Week 11, launchMonth 6
Who owns what.
Because everything sits in your accounts, the business stays in your name if we ever stop working together.
We run.
- Content and event calendar
- Lifecycle and campaign email
- Moderation and agreed support
- Payments, access and monthly reporting
You decide.
- Final approval on anything public
- The expertise and voice only you have
- Professional and clinical claims
- Decisions that need your judgement
You keep.
- The email list
- The product and its assets
- Customer data and payments
- Every account, in your name
One number to start from.
Every engagement is scoped to your audience and your product. The written plan after the fit call confirms the scope and the price.
Starting from
$1,000 USDFinal scope and price are confirmed in writing before any work begins.
The plan comes first
The fit call and written plan have no separate fee, so you see what we would build before you commit.
Paid media
If the plan includes advertising, the budget is yours, paid to the platform directly and shown separately from our fees.
If you have a manager
We check how your management agreement fits with the work and settle any overlap in writing first.
For creator managers and agencies
A healthier creator business is easier to sell to brands.
You already help creators earn from brands. We build and run the side of the business their audience pays for directly, so their income doesn't reset with every deal.
- Better numbers for brand deals. An owned list, product sales and an active community to bring into the next negotiation, with the creator's permission.
- A share of what we charge. For every creator you introduce who signs, you receive a percentage of the fees we charge them.
- Your agreement comes first. We check whether it already covers product revenue and settle any overlap in writing.
You, the managerBrand deals
Brands pay forAccess to the audience
Creatorone audience
AldineOwned products
The audience pays forProducts they use
You earn when brands pay for access to the audience. We earn when the audience buys products the creator owns. The referral percentage is agreed with each partner in writing.
Who we work with.
How your audience responds to you matters more than how many followers you have.
A good fit
- You already sell something, and your audience trusts you to help them change something real.
- Your advice depends on the person, so one recorded path has always felt wrong.
- A launch sold less than your audience size suggested.
- A practice or a job comes first, so time is shorter than money.
- You've hired, managed or considered several freelancers.
- Your expertise is worth paying properly for.
Not a fit
- You're starting without expertise, trust or an audience.
- You want a single logo, edit or landing page.
- You're looking for guaranteed passive income.
- You want high-volume AI content without editorial judgement.
- You can't take part in decisions that need your expertise or voice.
Questions about the engagement
Worth asking.
How long does it take?
About two business days to a written recommendation after the fit call, eleven weeks to build, then at least six months of running after launch.
How much of my time will this take?
Your time goes into decisions that need your expertise, recording where the product needs it, and approvals. We agree an approval rhythm at the start so nothing waits on you.
Do you use AI?
Yes, for research, drafting, analysis and personalisation. A person on our team reviews the work, and you approve anything that carries your name.
Can you work with my existing team or freelancers?
Yes. We agree who owns each piece at the start, so nothing gets done twice or dropped.
I work in health. Are there limits?
Yes. You stay responsible for clinical claims and professional review, and we only market offers that can be advertised lawfully where you practise.
What happens after the six-month minimum?
You decide whether to continue. The list, the product and every account are already in your name either way.
What happens after I apply?
We read your application and, if it looks like a fit, book a thirty-minute call. If the call qualifies, the written recommendation follows within two business days.
Give us thirty minutes.
If the audience and the economics fit, we'll send the first product we would test and what we think it can earn in a year, with every assumption shown.
What happens next
- 01We read your application
- 02A 30-minute fit call
- 03A written plan within two business days